Super Bowl LIX’s Stunning $1.25 Billion Impact for Louisiana— Impacting 10,000 jobs & a Huge Economic Development Win
3 Jun 2025
News
Super Bowl LIX brought more than football to New Orleans — it helped deliver one of the largest economic impacts in NFL history, serving as the centerfold of a historic era for Louisiana Economic Development, which has secured nearly $62 billion in new capital investment since the start of Governor Jeff Landry’s administration.
A newly released study from Louisiana State University’s E.J. Ourso College of Business found the event generated $1.25 billion in total economic activity statewide, more than doubling the impact of the 2013 New Orleans Super Bowl and ranking as the second most financially impactful Super Bowl of all-time, even when compared to much larger host cities.
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